top of page
Blog - Amor curls



Seven Years Later: Why Amor Curls Changed
By Thais Pantigas, Founder of Amor Curls Have you ever worked so hard towards something, convinced that once you got there everything would finally feel complete? It could be your career, a relationship, buying a house... anything. You spend months, sometimes years, chasing that goal, believing that reaching the finish line will be the moment everything falls into place. Then one day, you finally get there. Only to realise that somewhere along the journey, you've changed. The
Aug 113 min read


Why You'll Love the Amor Curls Brazilian Defining Curl Jelly
Brazilian Defining Curl Jelly Finding a gel you actually enjoy using isn't always easy. Some leave your curls stiff. Others flake halfway through the day. And sometimes they look great for an hour, until the humidity gets involved. That's exactly why we created the Brazilian Defining Curl Jelly. It gives your curls definition and hold without making them feel crunchy or heavy. Your curls still move, feel soft and look like your own hair. Just on a really good day. Why it work
Jul 312 min read


Why Your Curls Need a Little Extra Love This Winter
Winter can be tough on curls. Cold air outside. Indoor heating. More diffusing. More drying. More heat styling than usual. If you've noticed your curls feeling drier, losing definition faster, or looking a little less bouncy lately, you're not imagining it. Winter creates the perfect conditions for moisture loss, and your hair feels the difference. That's why this season is all about choosing products that help protect, hydrate and support your curls through it all. Meet Your
Jun 302 min read
bottom of page