Amor Curls began as a vision of Brazilian curl expert Thais Pantigas, who dedicated her career to celebrating the beauty and diversity of natural curls. With over a decade of experience in hairstyling and curly hair care, Thais combined her deep understanding of textured hair with Brazil’s rich natural resources to create a brand unlike any other.

 

The journey began when Thais moved to Australia and opened her salon, Tais Hair Studio, in the heart of Annandale. Listening to the challenges her curly-haired clients faced, she realised that many products on the market didn’t truly meet their needs. Inspired by their stories—and her own—Thais was determined to provide a solution.

 

In 2019, Amor Curls was born, bringing a revolutionary approach to curly hair care. The brand is built on a foundation of love, science, and a commitment to excellence. Every product in the range is crafted with vegan, cruelty-free Brazilian ingredients, ensuring both quality and sustainability.

 

At the core of Amor Curls is a dedication to empowering individuals to embrace their natural beauty. Key ingredients like babassu oil, celebrated for its ability to deeply hydrate and restore moisture, and chia and linseed, known for their strengthening and protective properties, are carefully selected to enhance the health and vitality of every curl type.

 

Amor Curls goes beyond haircare; it’s a movement. With a mission to redefine the narrative around curly hair, the brand celebrates curls as an attitude, a statement of authenticity, and a symbol of confidence.

 

Whether you’re looking to reduce frizz, enhance definition, or nourish your curls from root to tip, Amor Curls delivers high-performance solutions inspired by Brazil’s lush natural beauty. Our products are designed not just to transform hair but to transform lives—one curl at a time.