Using clean haircare will change your curls — here’s why

If you’ve been wondering whether switching to clean formulas is really worth it, we’ve got good news: it’s not just worth it — it’s a game changer.

So, what exactly is a “clean” formula?

Clean haircare means formulas that skip harsh sulfates, heavy silicones, parabens, and synthetic fragrances in favor of ingredients that are safe, effective, and often naturally derived. For curly, wavy, and textured hair types, that makes a world of difference — because these hair types are naturally drier and more prone to breakage.

What does that mean in practice?

• Less frizz, more moisture;

• No heavy buildup or scalp irritation;

• Long-term hair health — not just good hair today;

• Bouncier curls with more movement and definition;

Dermatologists love and recommend clean formulas because harsh ingredients can strip the scalp, disrupt its natural balance, and cause chronic dryness or sensitivity. A 2021 review in the International Journal of Trichology also linked long-term sulfate and paraben use to increased scalp inflammation and barrier damage.

That’s why going clean isn’t just a “trend” — it’s a shift in how we care for our hair (and ourselves).

Our entire line is built on clean, effective formulas — and it shows.

One of our clients put it best:

"Been using the curl activator on my and my little one's hair as a leave in after shower and it works as a treat! By far the best product we've tried.”

That’s the Amor Curls difference: real care, real results.

If your curl routine could use a refresh — or your fave products are running low — now’s the perfect time to restock.

Our EOFY Sale just dropped early: Up to 35% off sitewide on selected bestsellers.* Because amazing hair days shouldn’t come at full price. Offer is for a limited time only. Depending on when you’re reading this… it might already be gone.

*Terms & exclusions apply. Sale valid on selected items.